Description

The Wittelsbacher family is a family steeped in royalty as well as having sets its market on Beer as we know it today. The House of Wittelsbach played almost as great a role in the history of beer as it did in the history of Europe. The following are some of the milestones in the annals of the House of Wittelsbach and of beer: in 1269, the chronologically fourth Wittelsbach Duke of Bavaria, Ludwig “the Severe,” started Munich’s first brewery. In 1516, the Wittelsbach Duke Wilhelm IV proclaimed the “Bavarian Beer Purity Law” (Reinheitsgebot), which later evolved into a federal German law restricting beer ingredients to just water, yeast, malt, and hops. In 1602, Duke Maximilian I instituted a highly profitable Weissbier (wheat beer) brewing monopoly for the Wittelsbach family and forced every innkeeper in his realm to pour the crown-brewed wheat ale. The monopoly lasted until 1798, by which time Weissbier had fallen out of favor. Meanwhile, however, it had garnered substantial revenues for the ducal coffers. In 1810, the wedding celebrations of Crown Prince Ludwig I and Princess Therese of Saxe-Hildburghausen became the first Munich Oktoberfest, the forerunner of what is today by far the world’s biggest beer fest, with 6 to 7 million visitors annually.

There are so many more achievement and milestones that this great family have set for the Beer industry today and left a long and proud history. One we are proud to follow with our Weiss beer in honour of this great Family.

• IBUs: 12
• ABV: 5%